The new power on Europe's streets.
Duracell - this name stands for the most valuable battery brand in the world, for ultimate
durability and life, maximum power in extreme situations and continuous further product
development. Modern vehicles now make massive demands on starter batteries. Duracell Batteries
are constructed to deliver maximum performance and reliable starting every single day, and in
all conditions. The product range from the 'Starter' - the entry into the Duracell brand, and
continue through the 'Advanced', the AGM and EFB types for start stop applications, up to the
ultimate hard working 'Professional' for trucks, buses and agricultural vehicles.
Duracell Automotive don't compromise on battery capacity, cold cranking or durability. The full
EN (Euronorm) performance labelling is both legally compliant and guarantees what is inside the
product. Making a Duracell battery the ultimate safe, reliable and guaranteed solution for your
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